I thought it would be helpful to explore agency pricing models in a new series of articles, starting with how to establish your day rate. There are different approaches to setting day rates, and we will explore three common methods: cost-plus pricing, market rate pricing, and value pricing.
Read MoreWhether you are welcoming your first interns or looking to evolve your current program, the following playbook provides a framework for success.
Read MoreUnderstanding financial statements and their metrics is crucial in making informed decisions and achieving your financial goals. Having the answers to these four key financial questions provides valuable insights into your financial performance.
Read MorePlanning a company retreat can be a great way to bring your team together and recharge their batteries. By first answering your why and then choosing the right location and activities, you can create a retreat that is not only fun but also meaningful and relevant to your agency's goals and values.
Read More“Hire slow, fire fast" is an important philosophy for agencies to follow. By taking the time to find the right candidates who are a good cultural fit—and acting quickly to remove employees who are not a good fit—you can improve retention rates, reduce turnover, and maintain productivity.
Read MoreA guide for agency leaders that presents simple steps to manage cash effectively in a creative businesses.
Read MoreDespite its usefulness, the cash flow statement is often overlooked. It is an invaluable asset that details sources of cash, how its being used, and the additional cash needs (or surplus cash your business has on hand).
Read MoreThinking creatively about new ways to diversify your revenue streams beyond your core services is vital. Through diversifying revenue streams, your agency can reduce its dependence on any single source of revenue and better weather economic downturns.
Read MoreMost agencies leaders rarely reference balance sheets; but despite this, they are one of the most important documents to assess the financial health of your business.
Read MoreA guide for agency leaders to understand how to read an interpret an income statement.
Read MoreDiscover how you can take control of your agency's client relationships and own your value when going through the rescoping process. Get valuable advice with this guide from The Meade Company.
Read MoreExperience is the greatest teacher; but wouldn't it be nice to have a list of red flags so you know what behaviors, client requests, and personalities to watch out for when qualifying new clients. Once you recognize these red flags, you can be honest with yourself about potential deal breakers.
Read MoreMany of your clients have already tapped you on the shoulder, looking for guidance on how they should approach Black History month. “What should we say, and how should we show up to consumers?” I’ve compiled a list of do’s and don’ts to help you guide your clients during Black History Month.
Read MoreGiving your employees the freedom to work from anywhere has resulted in decreased utilization of your office space. This trend (or new normal) has made you consider something you haven't given much thought to in the past: your real estate and office strategy.
Read MoreConducting a software audit will help you identify any software overlap or gaps to better manage technology costs. This can be a tedious process if handled incorrectly; but with this checklist, conducting a successful audit becomes much more manageable.
Read MoreThe reason many agency goals go unfulfilled is because there is not a marketing process in place to achieve them. Your billable / client time has a process. Your non billable / investment time must also have a process to help you achieve your goals.
Read MoreAttending a conference is a great way for agency leaders to learn from thought leaders, get inspired, network with people your respect, and ideally leave with actionable content.
Read MoreDon't let an unexpected event leave your agency in limbo. Find out what steps you need to take now to protect yourself and ensure your agency’s success.
Read MoreYour time is precious, and you want some reassurance that the seeds you plant will bear fruit in the future. To approach this common issue, I crowdsourced insights from 11 inspiring agency leaders and asked them to share their favorite strategy for driving new business.
Read MoreThe final stretch of this year is a great time to start 2023 planning if you haven't already. We know it's always important, but strategic planning usually gets less time and attention than it deserves. The good news is you don't need to reinvent the wheel every year! Here's a guide to make getting started, staying aligned, and prioritizing your focus easier than ever.
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