Many of your clients have already tapped you on the shoulder, looking for guidance on how they should approach Black History month. “What should we say, and how should we show up to consumers?” I’ve compiled a list of do’s and don’ts to help you guide your clients during Black History Month.
Read MoreBlack- and minority-owned advertising agencies are a net positive for society. They create jobs, strengthen economies, help close the racial wealth gap, and celebrate diverse cultures. But more than that, they renounce the stereotypical portrayals of marginalized people that have prevailed for centuries in their pursuit of diversity in marketing and advertising.
Read MoreIf you envision managerial roles in your future, now is the time to start developing cultural competence, or “the ability to understand, appreciate, and interact with people from cultures or belief systems different from one’s own.”
Read MoreDiversity, equity and inclusion programs need the same level of measurability and importance as any other business initiative
Read MoreIn discussions about diversity, the focus is often on getting organizations to ensure a more diverse outlook in their hiring and how they organize the workplace. But one question that most fail to consider, or answer, is how prepared their leadership is to handle diverse talent.
Read MoreData is important to every business initiative, and this is also true of diversity, equity and inclusion (DEI) efforts. But selecting the right metrics can be a fine art at times, due to the various considerations involved in creating and implementing a DEI program. What are the metrics that agency owners can utilize in achieving these goals?
Read MoreDiversity, equity and inclusion are once again front and center in corporate spaces due to continued racial injustice. But it is no longer enough to merely state how committed agencies are towards creating inclusive workplaces. It is time to go beyond the rhetoric. These actionable strategies explain exactly how.
Read MoreJeff Meade appeared on the “Cause Talk Radio Podcast” to discuss how marketing agency leaders can advocate for anti racism. He shares real-world experiences and practical ideas to implement an anti racism strategy in a progressive marketing agency.
Read MoreToo many agencies follow an all-too-familiar crisis management playbook: issue a statement on social media, hold a meeting with affected employees, donate to a worthy cause, and then return to business as usual. This impersonal, rinse-and-repeat method of addressing systemic racism simply doesn't provide enough comfort and support to your Black employees. To help you better navigate this process, I offer some ideas below on how agency leaders might support their Black employees.
Read More
