Bringing a contractor on as a full-time employee sounds simple enough, right? Just convert their hourly rate into a salary and you're done. Not quite. In fact, that approach could cost you big time. Before you extend an offer, it's important to understand how market rates, in-house pay structures, and total compensation come into play. In this post, I'll break down the steps to make sure you don’t overpay and that your new hire fits into your team seamlessly—both financially and culturally.
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Tracking revenue is just one part of the puzzle when it comes to understanding your agency’s sales performance. In this article, we discuss the key sales KPIs that every agency owner should monitor—beyond just revenue—to get a clearer picture of what's driving growth.
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Managing disengaged employees is one of the toughest challenges agency owners face. Should you invest time in trying to re-engage them, or is it better to part ways? This article offers a practical framework to help you understand the root causes of disengagement, provide meaningful support, and make those tough decisions when necessary—all while keeping your team's morale intact.
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Organizing a successful company retreat involves more than just booking a great location. It's about finding the balance between motivating your team and managing costs effectively.
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From tracking key metrics to avoiding common pitfalls, this comprehensive Q&A covers everything agency owners need to know to leverage referrals effectively and boost growth
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Discover how to maximize your agency's growth by effectively managing non-billable hours. Learn strategies to reframe non-billable activities into investment opportunities that drive long-term success. This article covers practical steps to categorize your time, manage internal projects, and understand the benefits of prioritizing non-billable hours
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Discover how to achieve sustainable agency growth with our comprehensive stage-gate checklist. Learn to avoid common pitfalls, ensure financial stability, and align your growth strategy with long-term goals.
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In this article, I share a simple exercise called the Hotshot Rule, which can help you gain a fresh perspective on your agency and identify blind spots that may be hindering your growth. By adopting the mindset of a hotshot taking over your job, you can uncover areas that need attention and make strategic changes to drive your agency forward.
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Losing a big client is never fun, but it's an inevitable part of business—just as much as landing a dream account. It's important not to take the loss personally. Sometimes, you might get so focused on your work that you forget to separate what you do from who you are. Often, the decision to part ways is a business move by the client, unrelated to the quality of your work. So, recognize this separation as a business decision, not a referendum on you as a person.
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Internships provide invaluable opportunities for individuals to gain practical experience, learn new skills, validate their interests, and establish their professional networks. To create a win-win experience for both the agency and the interns, consider the following ten tips to elevate your internship program.
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While it's tempting to take on any client that comes your way, not all clients are good clients. Some may be too big, demanding too much of your time and resources, while others may be too small, providing insufficient income to justify the effort. In this article, we explore the concept of customer concentration and how to find the right balance in your agency's client portfolio for long-term success and profitability.
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Venturing beyond traditional revenue models, this article discusses the necessity and tactics for agencies to diversify revenue streams. With the landscape of digital marketing continuously evolving, discover how your agency can not only adapt but thrive by expanding its financial foundations.
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Uncover key strategies to operationalize your vision, from leveraging thought leadership to refining your service offerings and selecting the right clients. Transform your agency's positioning into actionable, impactful practices today.
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Crafting a positioning statement is important for any agency looking to stand out in today's competitive landscape. This article offers a comprehensive guide on how to write a positioning statement that captures the essence of your agency, defines your target market, and highlights your unique selling points. Whether you're refining your existing statement or starting from scratch, these insights will help you create a powerful declaration that resonates with your ideal clients.
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In a world that prioritizes immediate results, selling the concept of strategy over execution poses a unique challenge for agency leaders. Through expert analysis and practical advice, this article guides agency leaders on navigating these challenges, demonstrating the indispensable value of strategy in achieving long-term success.
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Designed for agency leaders, this tool offers a strategic roadmap to audit your brand, identify areas for improvement, and set the stage for impactful transformation.
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Three Pillars of Agency Growth provides marketing leaders with actionable insights and frameworks. Whether you're honing your service specialization, deepening your sector expertise, or seamlessly integrating both, this guide illuminates the path to not just competing but excelling in your marketplace.
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Embark on a journey of strategic discovery with our 'Finding Your Niche Worksheet'. This essential guide is crafted to help marketing agency leaders uncover their unique market position, align their strengths with client needs, and carve out a successful niche.
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This 7-part series on Agency Positioning starts by defining it as a holistic business strategy, emphasizing the importance of a clear positioning statement. The four pillars—what, who, how, and why—formulate a strong positioning strategy. Identifying and articulating the client problem is crucial. The series aims to equip agencies with tools to stand out in a competitive market.
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Explore the Top Marketing Agency Conferences of 2024 with our comprehensive guide. Perfect for agency owners and leaders, this article highlights the most impactful conferences, workshops, and webinars for the year ahead.