Tracking revenue is just one part of the puzzle when it comes to understanding your agency’s sales performance. In this article, we discuss the key sales KPIs that every agency owner should monitor—beyond just revenue—to get a clearer picture of what's driving growth.
Read MoreFrom tracking key metrics to avoiding common pitfalls, this comprehensive Q&A covers everything agency owners need to know to leverage referrals effectively and boost growth
Read MoreDiscover how to maximize your agency's growth by effectively managing non-billable hours. Learn strategies to reframe non-billable activities into investment opportunities that drive long-term success. This article covers practical steps to categorize your time, manage internal projects, and understand the benefits of prioritizing non-billable hours
Read MoreWhile it's tempting to take on any client that comes your way, not all clients are good clients. Some may be too big, demanding too much of your time and resources, while others may be too small, providing insufficient income to justify the effort. In this article, we explore the concept of customer concentration and how to find the right balance in your agency's client portfolio for long-term success and profitability.
Read MoreWhen you're ready to take that next step in your agency's growth, don't forget these important tips! Learn how to identify the right business development person and create an attractive compensation package.
Read MoreLearn how to maximize your return on investment as an agency owner. Get step-by-step tips and advice on understanding project valuation to ensure you're working on the projects that have the highest impact for you and your business.
Read MoreUnderstanding financial statements and their metrics is crucial in making informed decisions and achieving your financial goals. Having the answers to these four key financial questions provides valuable insights into your financial performance.
Read MoreDespite its usefulness, the cash flow statement is often overlooked. It is an invaluable asset that details sources of cash, how its being used, and the additional cash needs (or surplus cash your business has on hand).
Read MoreMost agencies leaders rarely reference balance sheets; but despite this, they are one of the most important documents to assess the financial health of your business.
Read MoreA guide for agency leaders to understand how to read an interpret an income statement.
Read MoreThe reason many agency goals go unfulfilled is because there is not a marketing process in place to achieve them. Your billable / client time has a process. Your non billable / investment time must also have a process to help you achieve your goals.
Read MoreA guide to help agency owners deal with slow paying clients.
Read MoreAre you putting too much of your agency's eggs in one basket? Find out how to identify and manage customer concentration risk, so you can save your business time, money, and heartache.
Read MoreI often hear the terms “margin” and “markup” being used interchangeably. Although I'm far from one of those folks who silently corrects a person’s grammar in their head, the lack of distinction here is troublesome. There is a financial cost to making this mistake. So, let’s clarify the definition to ensure that your staff isn't costing you money by thinking about these terms in the wrong way.
Read MoreWhen we think of ways to reduce meetings times, then we can increase employee utilization and invest that time on revenue generating work.
Read MoreImprove your agency operations and maximize profitability. Learn how to calculate employee utilization with this simple guide from The Meade Company.
Read MoreThe pandemic put many businesses on the defensive, with company leaders spending most of 2020 focused on protecting critical business functions. Now, it's time to go back on offense. In this article, I map out an offensive strategy for 2021 and beyond, discuss the five "nonnegotiables" you should include in your growth plan, and explain how each nonnegotiable serves the big-picture objectives of your business.
Read MoreScorecards and metric tracking are critical to small business success. As a small business owner, you need to be up-to-date on how you determine success for your company. How your scorecards are set up is essential to monitoring and meeting your goals. Here is a new way to measure your metrics.
Read MoreData is important to every business initiative, and this is also true of diversity, equity and inclusion (DEI) efforts. But selecting the right metrics can be a fine art at times, due to the various considerations involved in creating and implementing a DEI program. What are the metrics that agency owners can utilize in achieving these goals?
Read MoreJeff Meade appeared on the “Cause Talk Radio Podcast” to discuss how marketing agency leaders can advocate for anti racism. He shares real-world experiences and practical ideas to implement an anti racism strategy in a progressive marketing agency.
Read More
