Well-designed referral programs dictate that employees evaluate potential hires for abilities and fit, while simultaneously selling them on the organization and the position.
Read More
Forecasting for future services is about making your client smarter. You role is to help them understand how to not only survive for tomorrow but also thrive when tomorrow gets here.
Read More
The more comfortable you and your management team are with stay interviews, the better you'll become at understanding how to best serve your team.
Read More
A guide to help agency owners deal with slow paying clients.
Read More
Are you putting too much of your agency's eggs in one basket? Find out how to identify and manage customer concentration risk, so you can save your business time, money, and heartache.
Read More
Vision statements do a good job of inspiring people to join and/or buy-in to helping an organization achieve their vision. The downside to a vision statement is that it doesn't connect the dots for many people working in an organization. Although they want to be part of the vision, they are not always sure how they fit in. And this is where vision casting with an org chart fits in. When an organization vision casts with an org chart, it helps people understand the roles in the organization that are needed to help the company achieve its vision. When people see the roles available, then they are able to see where they fit in.
Read More
Prospect Qualification Checklist for Marketing Agencies. 7 questions to qualify a prospect to determine whether you should work with them.
Read More
Black- and minority-owned advertising agencies are a net positive for society. They create jobs, strengthen economies, help close the racial wealth gap, and celebrate diverse cultures. But more than that, they renounce the stereotypical portrayals of marginalized people that have prevailed for centuries in their pursuit of diversity in marketing and advertising.
Read More
I often hear the terms “margin” and “markup” being used interchangeably. Although I'm far from one of those folks who silently corrects a person’s grammar in their head, the lack of distinction here is troublesome. There is a financial cost to making this mistake. So, let’s clarify the definition to ensure that your staff isn't costing you money by thinking about these terms in the wrong way.
Read More
Learn how agency referral programs can be a great way to save time and money while still ensuring that high-quality talent is recruited.
Read More
A Discovery Process is conducted by getting answers to specific questions. These answers help you understand whether or not the challenges your prospect has are are challenges you can actually solve.
Read More
When someone starts a business, they may not be thinking of a long-term exit strategy or how their business could thrive without them. If they are the main person who holds the business together and don’t have a team that can drive the mission and perform essential business functions in their absence, they may be unintentionally setting themselves up for failure in the future.
Read More
When we think of ways to reduce meetings times, then we can increase employee utilization and invest that time on revenue generating work.
Read More
Don't leave your business vulnerable from an unexpected shift. Discover the importance of a buyout agreement and how it can help protect you and your agency's future success.
Read More
Open-book management can be a great way to communicate with your team and make them feel like a part of the agency's growth and success. But on the flip side, opening the books will put you in a position where you feel vulnerable.
Read More
Bottlenecks in business are easy to identify as they have a longer wait time that other parts of a workflow. Those times when you're thinking -- why is that taking so long. That's probably a good indication that you have a bottleneck. My goal with this article is to help you identify and remedy bottlenecks that may be hindering your ability to grow.
Read More
A team offsite is a great opportunity to reflect and regroup. Leaders can review the first half of the year, celebrate team successes, and course-correct before moving forward.
Read More
The question I've heard from countless agency leaders is simple. “How do we get better at completing the goals we’ve set?” You and your peers do not struggle with coming up with ideas rather the struggle is executing and implementing those ideas.
Read More
Improve your agency operations and maximize profitability. Learn how to calculate employee utilization with this simple guide from The Meade Company.
Read More
A project retrospective is a structured meeting, in which the team reflects on a completed project to pinpoint what they’ve learned. These meetings can go by many names, including post-mortem evaluations, project reviews, and lessons learned.
Read More