Diversity, equity and inclusion are once again front and center in corporate spaces due to continued racial injustice. But it is no longer enough to merely state how committed agencies are towards creating inclusive workplaces. It is time to go beyond the rhetoric. These actionable strategies explain exactly how.
Read MoreLearn how leveraging the temporary workforce can help marketing agencies find, manage, motivate and retain the best people without breaking the bank.
Read MoreJeff Meade appeared on the “Cause Talk Radio Podcast” to discuss how marketing agency leaders can advocate for anti racism. He shares real-world experiences and practical ideas to implement an anti racism strategy in a progressive marketing agency.
Read MoreJeff Meade featured on Thrive Podcast to discuss how marketing agencies can “Get More Strategic in 2021.” We discussed a growth mindset and growing your agency with everything we learned in 2020.
Read MoreIn the face of the adversity that was 2020, my client Alpha Business Images “ABI”, was featured as one of the 100 fastest growing agencies in the world. I wish the team continued success growing the marketing agency of the future.
Read MoreBecoming an expert and building a clear positioning strategy is the foundation for growth and longevity. We talked a bit about how firms must differentiate and specialize to avoid always competing on price.
Read MoreThis Go/No-Go Decision Guide will help you decide which RFP’s are a strategic fit to grow your agency. Going through this systematic process should give you some assurance that you're making the right decision. You want to take the emotion out of the Go / No-Go decision and ensure your decision to pursue an RFP is fact-based.
Read MoreDiscover how you can turn a challenging climate into an opportunity by implementing these agency growth strategies.
Read MoreLearn what to look for on your Business Scorecard that will tell you how to optimize your resources - know the signals for what you need to start or stop doing; or what you need to speed up or slow down.
Read MoreWhether you’re pitching a new client for business development or presenting crucial numbers for your scorecard, a virtual pitch is likely going to facilitate your communication. As a result, mastering the virtual pitch can directly impact your ability to sell through big strategic thinking, unlock more creative ideas and earn stronger fees.
Read MoreLearn what to look for on your Business Scorecard that will tell you how to optimize your resources - know the signals for what you need to start or stop doing; or what you need to speed up or slow down.
Walk away with a framework that creates clear links from your objectives, to your actions, to your results. Hint: it's all in the metrics
Read MoreThere is so much planning that goes into starting your marketing agency and growing your agency business. Your agency compensation model is certainly among the most important decision you will make. There are several ways to go about charging for your services, not the dollar amount per se, but the way in which you will calculate your agency pricing.
Read MoreLearn how to anticipate customer needs and uncover client insight in order to grow your agency business. Here are a few actionable tips to get you started!
Read MoreBetween rapid digital marketing innovations and the permanent changes to commerce a global pandemic brings to the table, you’re going to have to adapt your marketing agency services to keep up. It’s time to sink or swim folks. If you’re up to the challenge then let’s talk about ways you can differentiate and grow your marketing agency. I’ve compiled 8 of the top suggestions right here for you.
Read MoreToo many agencies follow an all-too-familiar crisis management playbook: issue a statement on social media, hold a meeting with affected employees, donate to a worthy cause, and then return to business as usual. This impersonal, rinse-and-repeat method of addressing systemic racism simply doesn't provide enough comfort and support to your Black employees. To help you better navigate this process, I offer some ideas below on how agency leaders might support their Black employees.
Read MorePicasso had Sylvette David. John Lennon had Yoko One. And you have… btw, who is your business muse? Marketing is a creative field. So, we too should have a muse to direct and guide our creativity. Here are some ideas to help you find a brand muse and inspire you to take a fresh, focused approach.
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